Play e-dead

idiom

To avoid being visibly active online because of not having answered to someone’s message or comment

This is a part of a social media code of conduct. If you haven’t answered to someone’s message or comment, it can only be justified by not using social media at all at the time. However, it may be offensive if you don’t respond to someone’s message, while you continue your online activities, showing that you have plenty of time. Some people choose to avoid all social networks until they reply (which is the only proper way not to get busted for playing e-dead) but for most of us it is easier to be inactive only on the social network that the message arrived to (which is the obvious sign of playing e-dead). Constant availability and being connected comes at its price - we are not always in the mood to socialize and meet the expectations of online social norms.